Privacy Policy

PWRPLAY Active (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy outlines how we collect, use, store and protect your information, and your rights in relation to that data.

This Policy applies when you:

• Place an order
• Create an account
• Browse our website
• Subscribe to marketing
• Contact us
• Enter promotions or surveys
• Engage with us on social media

For any privacy-related enquiries, contact us at contact@pwrplayactive.com

Information We Collect

We may collect the following information:

• Name and date of birth
• Billing and delivery address
• Email address and phone number
• Order and purchase history
• Payment details (processed securely by third-party providers)
• Device data (IP address, browser type, operating system)
• Website activity (including cookies and browsing behaviour)
• Marketing preferences
• Customer service interactions and correspondence
• Reviews, survey responses and feedback
• Public social media information where you engage with us

Some data is provided directly by you, while other data is collected automatically through your interaction with our website.

In certain cases, we may request additional information to verify identity or prevent fraudulent activity.

How We Use Your Information

We use your data to:

• Process and fulfil orders
• Manage payments securely
• Deliver orders via shipping partners
• Provide customer support, returns and exchanges
• Communicate order and account updates
• Detect and prevent fraud
• Improve our website, products and experience
• Run promotions, competitions and campaigns
• Meet legal and regulatory obligations
• Send marketing communications (where permitted)

Marketing Communications

We may send you updates via email or SMS where you have opted in or where permitted by law.

You can opt out at any time by:

• Clicking “unsubscribe” in emails
• Replying STOP to SMS (if applicable)
• Contacting contact@pwrplayactive.com

Opting out will not affect essential communications such as order confirmations or returns updates.

Advertising & Personalisation

We may use cookies and similar technologies to:

• Show relevant ads across platforms
• Personalise your shopping experience
• Recommend products based on browsing or purchase behaviour

You can manage cookies through your browser settings.

Sharing Your Information

We may share your data with:

• Payment providers
• Shipping and delivery partners
• Website and IT service providers
• Marketing and email platforms
• Advertising platforms (e.g. Google, Meta)
• Professional advisers (legal, financial)
• Authorities where required by law

We only share what is necessary and require all partners to handle your data securely.

We do not sell your personal data.

Legal Basis for Processing

We process your data under:

• Contractual necessity (to fulfil orders)
• Legal obligations
• Legitimate business interests
• Your consent (where applicable)

Data Security

We implement appropriate security measures to protect your data.

• Secure HTTPS encryption across our website
• Payment details handled by authorised providers
• Restricted access to personal data internally

Data Retention

We retain data only as long as necessary:

• Order data: up to 6 years (legal/accounting purposes)
• Marketing data: until you unsubscribe
• Customer service records: up to 6 years

International Transfers

Your data may be processed in countries including Australia, the United States, and other locations where our partners operate.

Where required, we ensure appropriate safeguards are in place to protect your information.

Your Rights

You have the right to:

• Access your data
• Correct inaccurate information
• Request deletion (where applicable)
• Object to certain processing
• Withdraw consent
• Request data portability

To exercise your rights, contact:
contact@pwrplayactive.com

Contact

PWRPLAY Active
Email: contact@pwrplayactive.com